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College of Business Administration

College of Business Administration

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Programs Offered

BSBA–Major in Financial Management

BSBA–Major in HumanResource Development and Management

BSBA–Major in Legal Management

BSBA–Major in Marketing Management

BS Entrepreneurship

BS Real Estate Management

Vision



NEU-CBA is a globally recognized Center of Excellence in business, research, innovation and community service.

Mission



Produce God-fearing entrepreneurs and professionals equipped with strong business skills and exposure.

Objectives



The College Aims To:

1. Inculcate among students the Christian culture of excellence, discipline, and service to humanity.

2. Provide quality business-laden and well-rounded education through appropriate instructional methods and resources, and offer curricula responsive to business trends and community needs.

3. Develop students to be compassionate servant leaders and professionals who are concerned for the upliftment of life in society.

4. Develop leaders and managers who are highly competent, innovative, technologically savvy, service-oriented, and spiritually mature professionals.

5. Provide intensive local and international internship and exchange programs.

6. Strengthen alliance with industry partners for the on-the-job training and job placement.

7. Conduct research and extension services geared toward community development.

ADMISSION POLICY(GRADE REQUIREMENTS)





To qualify for admission, an entering freshman must be:


  

1. Grade 12 graduates ofAY2017-2018,Accountancy, Business and Management (ABM) and Entrepreneurship (Entrep) Tracks.


2. Grade 12 graduates of AY2017-2018, NON-Accountancy, Business and Management (ABM) and Entrepreneurship (Entrep) Tracks, however, additional 12 units of Non-Credit Basic Business Core Subjects must be taken:

Course Code Descriptive Title No. of Units
Mgt 1 Organization and Management 3
Fin 1 Basic Finance 3
Mktg 1 Principles of Marketing 3
Acctg Fundamentals ofAccounting 3
Total 12


3. Grade 12 graduates ofAY2017-2018, GeneralAcademic Strand (GAS) however, additional 9 units of Non-Credit Basic Business Core Subjects must be taken:

Course Code Descriptive Title No. of Units
Fin 1 Basic Finance 3
Mktg 1 Principles of Marketing 3
Acctg Fundamentals ofAccounting 3
Total 9


4. High School graduates of the Old Basic Education Curriculum who graduated on or before June 2016, however, additional 12 units of Non-credit Basic Business Core Subjects must be taken:

Course Code Descriptive Title No. of Units
Mgt 1 Organization and Management 3
Fin 1 Basic Finance 3
Mktg 1 Principles of Marketing 3
Acctg Fundamentals ofAccounting 3
Total 12


5. Have passed the CollegeAdmission Test with an average of 85 percent of higher;


6. Have a weighted GeneralAverage of 85 percent or higher;


7. Possess good moral character; and


8. Mentally and physically fit

Mode of Learning





Face-to-face

Brief History



In the School Year 1978-1979, New Era Educational Institute (NEEI) initially offered twelve (12) collegiate programs, among them were the BSBA Marketing and a 2-year Junior Secretarial program headed by its first College Dean, Dean Antonio A.M. Aledo.


The opening of the collegiate department necessitated the expansion of the school's physical make-up. In June 1978, the collegiate department transferred to a modern four-storey edifice along Commonwealth Avenue in Diliman, Quezon City. This was then called Evangelical College (EVCO) building.


In 1986, the undergraduate courses including the Institute of Business Education and Administration (IBEA) was transferred to its new building located in Central Avenue, New Era, Quezon City offering its additional courses, Bachelor of Science in Accountancy, Bachelor of Business Administration (BSBA) major in Banking & Finance, Management, Marketing, and 2-Year Computer Secretarial. Upon granting University status to New Era, Institute of Business Education and Administration (IBEA) became College of Business Education and Administration (CBEA).


In 2011, Dean Isagani T. Sabado assumed the Dean of the College of Business Education and Administration (CBEA) when Dean Antonio A.M. Aledo retired.


In July 2014, the Bachelor of Science in Accountancy was spinned off and the College of Accountancy has been created. Dean Sabado was appointed as Dean of the College of Accountancy and Dean Emilia M. Mananghaya as the third Dean of the now College of Business Administration (CBA). Two (2) more programs were added, Bachelor of Science in Entrepreneurship and Real Estate Management in 2014.


In February 2015, the College has obtained the PACUCOA Level III Accreditation status.


In June 2016, the University implemented the verticalization of the programs. The Master of Business Administration programs, MBA General Program, MBA Specializations in Human Resource Management and Organization Development has been spinned off from School of Graduate Studies (SGS) to the Graduate School of Business. In the same year Doctor of Business Administration was offered.


At present, the following programs were offered in the College of Business Administration (CBA): Bachelor of Science in Business Administration major in Marketing Management, Bachelor of Science in Business Administration major in Financial Management, Bachelor of Science in Business Administration major in Human Resource Development Management, Bachelor of Science in Business Administration major Legal Management, Bachelor of Science in Entrepreneurship, and Bachelor of Science in Legal Management.


At present, the following programs were offered in the College of Business Administration (CBA): Bachelor of Science in Business Administration major in Marketing Management, Bachelor of Science in Business Administration major in Financial Management, Bachelor of Science in Business Administration major in Human Resource Development Management, Bachelor of Science in Business Administration major Legal Management, Bachelor of Science in Entrepreneurship, and Bachelor of Science in Legal Management.


The College of Business Administration offered short-term programs to enhance the business school of Entrepreneurs, Bookkeeping, Event Management, Customers Service, Front Desk Management, Organizational Management and English for Business Professionals, Programs for managers who want to further develop the managerial and leadership skills and competencies.


In June 2019, the first batch of Real Estate Management (REM) graduates took the Real Estate Brokers Licensure Examination and bagged the Top 8 and Top 9 spots in Real Estate Broker (REB) Licensure Examinations.


In August 2019, Real Estate Manangement (REM) graduates took the Real Estate Appraiser Licensure Examination and four (4) of the graduates placed Top 5, Top 6 and Top 10 that made New Era University as one of the Top Five (5) Performing Schools in Real Estate Management. Additional specializations in Master in Business Administration is offered, MBA in International Relations.


As the College of Business Administration celebrates its 41st year, it marked another milestone as the Church Administration inaugurated the new building, the School of Management that will house the Graduate School of Business, College of Business Administration (CBA), College of Accountancy (COA) , and College of Computer Studies (CCS).



Dr. EMILIA M. MANANGHAYA
Dean, CBA

PROGRAM DESCRIPTION




BSBA–Major in Financial Management

The Financial Management Program prepares students for a career in the wider field of financial management as owners, part of management, or as employees of enterprises and firms engaged in investment and banking, brokering and dealing, and financial consultancy whether locally or internationally, with a respectable degree of integrity, objectivity, and equity. The Program instills in the students the rigor of utilizing analytical tools and perspectives to make sound and competitive financial decisions.



BSBA–Major in HumanResource Development and Management

The HRDM Program prepares students for a career in the wider field of Human Resource Management in various businesses, whether in manufacturing, marketing, and service sectors, or in different types of industries such as pharmaceutical, semi-conductor, food and beverage, banking industries, and other types of organizations, whether locally or internationally, with a respectable degree of integrity, objectivity, and equity. The Program instills in the students the ability to lead and manage manpower by helping them acquire and develop skills and competencies to make them more competitive before they engage in strategic decisions in the business environment influenced by global competition.



BSBA–Major in Legal Management

The Legal Management Program prepares students for a Law program or a career in the wider field of Law as legal researchers, public or private administrators, or employees with a respectable degree of integrity, objectivity, and equity. The Program provides students with practical knowledge and skills regarding the laws and principles as applied in the Philippine legal system and prepares them to cope with the rigor of law school.



BSBA–Major in Marketing Management

Marketing Management Program prepares students to be responsive to the total marketing environment by providing them with technical skills and competencies in the areas of marketing as owners, part of management, or as employees, with a respectable degree of integrity, objectivity, and equity in local or international setting. The Program combines theories with actual or practicum activities to give the students broad and enriched base for career in marketing.



BS Entrepreneurship

The BS Entrepreneurship Program prepares students to start and manage their own business by pursuing opportunity and maximizing use of available resources, whether locally or internationally, with a respectable degree of integrity, objectivity, and equity. The Program instills in individual’s entrepreneurial spirit by helping them design their own career paths and create value for the varying aspects of community.



BS Real Estate Management

The BS REM Program prepares students in the local or international real estate industry as leaders in the practice of salesmanship, brokerage, and consultancy in various corporations and institutions and in the practice of realty assessment or as accredited appraisers in our government with a respectable degree of integrity, objectivity, and equity. The Program enables students to examine real-world best practices in the increasingly complex real market.